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LICENSING & MERCHANDISING

We use the power of licensing to build new brands, enhance the strength and presence of existing brands. We specialize in celebrity (sports & entertainment alike) licensing and merchandising by partnering with the brands to elevate them to the next level. We focus on understanding the appeal of the celebrity and then focus on licensing their names where there is an appropriate personality fit and also build assets like logos and animated characters around them if appropriate. Integrating this with their digital presence leads to a win-win situation for both the brand and celebrity.

Be it building a new brand to integrating with an existing brand, we partner with you to make this a success. We have expertise in doing this across verticals, from technology to fitness and apparel to foods.